Rick and Morty is a bizarre, confusing, superbly twisted... something or other. Honestly, it's pretty hard to explain what Rick and Morty actually is. Coming from the creative mind of Dan Harmon, there are clear parallels with Community, the frankly amazing cult classic that made Harmon's name. Both do one thing, in particular, extremely well: taking a piece of pop-culture and dissecting it with laser focus. They also both play with their own genre's tropes, consistently break the fourth wall and generally take liberties with our pre-conceived notions of how TV should work.
It definitely wasn't love at first sight thought, so if you do decide to try out the internet phenomenon my one piece of advice would be: stick with it. The episodes are short and, as mentioned, rarely re-tread the same ground, so if one part leaves you a little cold then you're unlikely to come across it again. To be honest, I was very unimpressed by the pilot, which was full of bad puns, body horror animation (harking back to the 90's Cartoon Network – I hated it then, I hate it now) and childish 'adult' humour that felt like it was aiming at South Park but fell far short. I pushed on and the worst parts became less prevalent, whilst the characters and their interactions grew in interest. A couple of episodes really piqued my interest, with decent parodies of the likes of Jurassic Park, The Matrix and Inception, and these were topped off by consistently clever references and humour. By the end of the season I was happy to nod along and keep watching. Rick and Morty looks set to be well on the way to cult classic status, and possibly much more on top.